We conduct eye tracking research to help companies improve visibility, increase sales, and make better business-critical decisions.
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Tobii is the global leader in eye tracking. Our Insight team offers advanced attention research services that allow you to literally see the world through the eyes of your customers. Our areas of expertise include shopper behavior, package design, professional performance, user experience, mobile interaction, advertising effectiveness, and media engagement.
When you choose Tobii Insight for your study, you are getting a surefire research team with vast experience in both qualitative and quantitative applications of eye tracking. Every project that we execute is tailored to the specific objectives of our clients, whom we work with in an iterative and flexible way at any or every phase in your process.
If you are a brand seeking an eye tracking vendor or a vendor seeking a collaborator on eye tracking studies, please contact us to see what Tobii Insight can do for you.
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Innovations in hardware, software, and methodology have democratized eye tracking research for all.
Whether used for remote or in-person research, eye tracking is a must-use method of capturing powerful data about consumer attention.
Utilizing eye tracking studies to reveal what drives advertising viewership