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YouGov is a global research data and analytics group with a panel spanning 55 countries, providing unparalleled insight into what the world thinks.

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YouGov Profiles

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YouGov Profiles makes it simple to find and understand the audience that matters most to you. It gives you the power to build and customize a portrait of your consumers’ entire world, with unrivaled granularity. A ground-breaking connected data set offering access to 2 million data variables global...

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Key features:

Audience identification

Dive deeper into existing and new customer profiles, market-sizing your customer base. Compare data in all markets over specific time frames, global variables, pre-coded variables (such as income) and more.

Media consumption

Identify which media channels will engage a target audience and where they consume content. Multiple modes of analysis including: group comparison, tables, graphs, and multi tables to help you get the most from your data.

Brand affinity and sponsorship evaluation

Distinguish the perfect sponsorship fit for your target audience. Use YouGov Re-Contact to approach defined segments with further questions, or run your own surveys and feed the results straight into YouGov Profiles.

Audience understanding & segmentation

Uncover strategic insights to prioritize key audiences and assist with marketing – from briefs to communication planning. Bring a segmentations to life.

Weekly updates and 24-hour Cloud platform

Data sets are refreshed every week, for the latest, most relevant data. Your data is safely stored in our cloud-based, high performance data store.

Easy and interactive

Our simple drag-and-drop interface allows anyone to quickly get the data they need. Create unique custom filters and variables to extract the data that’s most useful to you.

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Ray Martin

Chief Executive Officer, YouGov America

Ashley Grosse

Senior Vice President, Academic & Public Affairs

Chris Lubniewski

Executive Vice President of Sales

Marketing US - YouGov

Marketing Team

Kenton Barello

Vice President, New Business Sales

Ryan Gmerek

Vice President, New Business Sales

Reuben Staines

Head of Marketing, Americas

Edwina Eng

Managing Director, YouGov Canada

David Eastman

Managing Director, Latin America