YouGov is a global research data and analytics group with a panel spanning 55 countries, providing unparalleled insight into what the world thinks.
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Audience identification
Dive deeper into existing and new customer profiles, market-sizing your customer base. Compare data in all markets over specific time frames, global variables, pre-coded variables (such as income) and more.
Media consumption
Identify which media channels will engage a target audience and where they consume content. Multiple modes of analysis including: group comparison, tables, graphs, and multi tables to help you get the most from your data.
Brand affinity and sponsorship evaluation
Distinguish the perfect sponsorship fit for your target audience. Use YouGov Re-Contact to approach defined segments with further questions, or run your own surveys and feed the results straight into YouGov Profiles.
Audience understanding & segmentation
Uncover strategic insights to prioritize key audiences and assist with marketing – from briefs to communication planning. Bring a segmentations to life.
Weekly updates and 24-hour Cloud platform
Data sets are refreshed every week, for the latest, most relevant data. Your data is safely stored in our cloud-based, high performance data store.
Easy and interactive
Our simple drag-and-drop interface allows anyone to quickly get the data they need. Create unique custom filters and variables to extract the data that’s most useful to you.
Research Solutions
Industries & Demographics
Market Research with Generation X
Market Research with Generation Y - Millennials
Market Research with Generation Z
Market Research with Children
Market Research with Parents
Market Research with Mothers
Market Research with Seniors
Market Research with Teenagers & Youth
Market Research with LGBTQ Audiences
Advertising Agencies [market sector expertise]
Media Industry [market sector expertise]
Market Research with High Net Worth Individuals
Market Research with Affluent Individuals
Market Research with African-Americans
Market Research with Asian-Americans
Market Research with Multicultural Audiences
Market Research with Hispanics / Latinos
International Expertise