YouGov BrandIndex Voices by YouGov
YouGov BrandIndex Voices adds the why to brand tracking through AI-conducted interviews with real people, analyzed at scale.
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What is YouGov BrandIndex Voices
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Key features:
Make fast brand decisions, when it matters
Seen a signal of change? Converse with customers to understand what matters. The real ‘why’ behind switching, choice, perception & more.
Discover emotional drivers from real people
AI-guided conversation flow delivers answers 3x deeper than surveys. Customers, advocates, detractors and the quiet majority.
Save weeks of time & money
This is qual research at scale.AI-guided conversation and analysis rapidly delivers summaries & top themes, in-tool.
Get the real voice of the consumer
Hear from customers, non-customers, competitors’ customers, and the quiet majority, not just the loudest voices who may not speak for everyone.
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Consumer Market Research
International Market Research with Consumers
Strategic Market Research
Customer Satisfaction Research
Brand Equity Research
Brand Positioning Research
Brand Loyalty / Satisfaction Research
Brand Image Tracking
Price & Pricing Research
Industries & Demographics
Advertising Agencies [market sector expertise]
Media Industry [market sector expertise]
Market Research with African-Americans
Market Research with Asian-Americans
Market Research with Multicultural Audiences
Market Research with Hispanics / Latinos
Financial Industry [market sector expertise]
Retail Banking [market sector expertise]
Credit Cards [market sector expertise]
Insurance Services [market sector expertise]
Airlines [market sector expertise]
Alcoholic Beverages [market sector expertise]
Apparel & Clothing [market sector expertise]
Automotive [market sector expertise]
Beverages [market sector expertise]
Candy & Confectionery [market sector expertise]
Casinos & Gambling [market sector expertise]
Computer Hardware [market sector expertise]
Consumer Durables [market sector expertise]
Consumer Services [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Electronics [market sector expertise]
Entertainment Industry [market sector expertise]
Movies / Streaming / TV Market Research
Foods & Nutrition [market sector expertise]
Healthcare & Medical [market sector expertise]
Household Products [market sector expertise]
Leisure [market sector expertise]
Non-Profits / Fundraising [market sector expertise]
Personal Care Items [market sector expertise]
Retail Industry [market sector expertise]
Quick Service Restuarants [market sector expertise]
Supermarkets & Grocery Stores [market sector expertise]
Restaurants [market sector expertise]
Sports [market sector expertise]
Technology [market sector expertise]
Telecommunications [market sector expertise]
Hospitality & Hotels [market sector expertise]
Travel & Tourism [market sector expertise]
Gaming & Gamers [market sector expertise]
Research Services
Emotional Measurement
Full Service Market Research
Full Service Qualitative Market Research
Tracking Research
Qual‑at‑Scale (AI‑Assisted Qualitative Research)
Interviews with Consumers
Online Surveys
Online In-Depth & One-on-One Interviews
Online Research Panels
Online Proprietary Research Panels
Qualitative Market Research Services
Text Analytics
AI-Powered Text Analytics
AI-Powered Text & Open-End Coding