YouGov Profiles by YouGov

Audience identification

Dive deeper into existing and new customer profiles, market-sizing your customer base. Compare data in all markets over specific time frames, global variables, pre-coded variables (such as income) and more.

Media consumption

Identify which media channels will engage a target audience and where they consume content. Multiple modes of analysis including: group comparison, tables, graphs, and multi tables to help you get the most from your data.

Brand affinity and sponsorship evaluation

Distinguish the perfect sponsorship fit for your target audience. Use YouGov Re-Contact to approach defined segments with further questions, or run your own surveys and feed the results straight into YouGov Profiles.

Audience understanding & segmentation

Uncover strategic insights to prioritize key audiences and assist with marketing – from briefs to communication planning. Bring a segmentations to life.

Weekly updates and 24-hour Cloud platform

Data sets are refreshed every week, for the latest, most relevant data. Your data is safely stored in our cloud-based, high performance data store.

Easy and interactive

Our simple drag-and-drop interface allows anyone to quickly get the data they need. Create unique custom filters and variables to extract the data that’s most useful to you.

Research Solutions

Industries & Demographics

International Expertise