Evaluative Criteria, a division of CRG Global vs Latana

Evaluative Criteria, a division of CRG Global
Evaluative Criteria, a division of CRG Global

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Company details

Description

Evaluative Criteria, Inc. (ECI) is part of the CRG Global portfolio of companies, a leader in the execution of custom research for Innovation, Research and Brand teams. For over 50 years, ECI has demonstrated its dedication to the Market Research Industry. We have evolved and continue to differen

Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.


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Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Experienced Researchers

  • Strong Sector Expertise

  • Solutions Not Products

  • Business Driven Results

  • Collaborative Support

  • Better Data - Machine Learning

  • Ad-Based Sampling

  • 50 billing Ad Impressions Per Day

  • Honest Non-Incentivized Responses

  • 190+ Countries and 2,000 Cities

Location

Tarrytown, New York, United States

Berlin, Germany

Market Research Specialties

  • Product Testing

  • Concept Testing

  • Consumer Attitude & Usage Research

  • Full Service Market Research

  • Cosmetics & Beauty Aids [market sector expertise]

  • Brand Image Tracking

  • Apparel & Clothing [market sector expertise]

  • Global Market Research Capabilities

  • Brand Equity Research

Features and attributes

  • All-in-one suite
  • Custom tracking surveys
  • Omnibus brand tracking
  • Physical product testing
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels
  • All-in-one suite
  • Custom tracking surveys
  • Omnibus brand tracking
  • Physical product testing
  • Proprietary data
  • Real-time tracking & alerts
  • Syndicated brand panels