Evaluative Criteria, a division of CRG Global vs TRC Insights

Evaluative Criteria, a division of CRG Global
Evaluative Criteria, a division of CRG Global

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TRC Insights
TRC Insights

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Company details

Description

Evaluative Criteria, Inc. (ECI) is part of the CRG Global portfolio of companies, a leader in the execution of custom research for Innovation, Research and Brand teams. For over 50 years, ECI has demonstrated its dedication to the Market Research Industry. We have evolved and continue to differen

TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.

We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Data & Analytics

  • Full Service

  • Quantitative Research

Top benefits

  • Experienced Researchers

  • Strong Sector Expertise

  • Solutions Not Products

  • Business Driven Results

  • Collaborative Support

  • Synthetic Data

  • HiTRUST Audited Data

  • 100s of conjoints

  • Team of in-house analysts

  • In business for 35+ yrs

Location

Tarrytown, New York, United States

Fort Washington, Pennsylvania, United States

Market Research Specialties

  • Product Testing

  • Concept Testing

  • Consumer Attitude & Usage Research

  • Full Service Market Research

  • Cosmetics & Beauty Aids [market sector expertise]

  • Brand Equity Research

  • Price & Pricing Research

  • Full Service Quantitative Market Research

  • Conjoint Analysis / Trade-off/Choice Modeling

  • Segmentation Analytics

Features and attributes

  • All-in-one suite
  • Brand monitoring
  • Ideation and co-creation tools
  • Physical product testing
  • All-in-one suite
  • Brand monitoring
  • Ideation and co-creation tools
  • Physical product testing
  • Сredentials

    Ratings & Testimonials

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    4.8

    Based on 14 ratings

    See details

    Recognition

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    Top 50 Most Innovative [2023]

    Top 50 Most Innovative [2023]

    Recommended by Clients [2024]

    Recommended by Clients [2024]

    Greenbook Directory | Featured Expert [2024]

    Greenbook Directory | Featured Expert [2024]