Evaluative Criteria, a division of CRG Global vs SMG

Evaluative Criteria, a division of CRG Global
Evaluative Criteria, a division of CRG Global

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Company details

Description

Evaluative Criteria, Inc. (ECI) is part of the CRG Global portfolio of companies, a leader in the execution of custom research for Innovation, Research and Brand teams. For over 50 years, ECI has demonstrated its dedication to the Market Research Industry. We have evolved and continue to differen

Service Management Group (SMG) is a leading experience management (XM) firm dedicated to helping organizations generate new revenue, grow existing revenue, reduce churn, and drive operational efficiencies. By uniquely combining an end-to-end XM platform with hands-on professional services, SMG em

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Experienced Researchers

  • Strong Sector Expertise

  • Solutions Not Products

  • Business Driven Results

  • Collaborative Support

  • XM Platform & Service

  • Increase ROI

  • Actionable Insights

  • Retain Customers and Employees

Location

Tarrytown, New York, United States

Kansas City, Missouri, United States

Market Research Specialties

  • Product Testing

  • Concept Testing

  • Consumer Attitude & Usage Research

  • Full Service Market Research

  • Cosmetics & Beauty Aids [market sector expertise]

  • Customer Experience Research

  • Artificial Intelligence / AI-Powered Insight Platforms

  • Brand Positioning Research

  • Employee Experience & Satisfaction Research

  • Enterprise Feedback Management

Features and attributes

  • All-in-one suite
  • Physical product testing
  • All-in-one suite
  • Physical product testing