Evaluative Criteria, a division of CRG Global vs SMG

Evaluative Criteria, a division of CRG Global
Evaluative Criteria, a division of CRG Global

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Company details

Description

Evaluative Criteria, Inc. (ECI) is part of the CRG Global portfolio of companies, a leader in the execution of custom research for Innovation, Research and Brand teams. For over 50 years, ECI has demonstrated its dedication to the Market Research Industry. We have evolved and continue to differen

SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns BX

Type of company

  • Data & Analytics

  • Consulting

  • Full Service

  • Software & Technology

  • Consulting

  • Data & Analytics

Top benefits

  • Experienced Researchers

  • Strong Sector Expertise

  • Solutions Not Products

  • Business Driven Results

  • Collaborative Support

  • XM Platform & Service

  • Increase ROI

  • Actionable Insights

  • Retain Customers and Employees

Location

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Kansas City, Missouri, United States

Market Research Specialties

  • Product Testing

  • Concept Testing

  • Consumer Attitude & Usage Research

  • Full Service Market Research

  • Cosmetics & Beauty Aids [market sector expertise]

  • Brand Positioning Research

  • Enterprise Feedback Management

  • Customer Experience Research

  • Customer Satisfaction Research

  • Artificial Intelligence / AI-Powered Insight Platforms

Features and attributes

  • All-in-one suite
  • Physical product testing
  • All-in-one suite
  • Physical product testing
  • Images

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    SMG