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Dana Stanley
Greenbook’s Chief Revenue Officer
SMG vs Latana
Company details
Description
Service Management Group (SMG) is a leading experience management (XM) firm dedicated to helping organizations generate new revenue, grow existing revenue, reduce churn, and drive operational efficiencies. By uniquely combining an end-to-end XM platform with hands-on professional services, SMG em
Founded in 2019, Latana has developed the next generation of brand tracking tools through by utilizing innovative ad-based sampling technology and non-incentivized surveys.
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Type of company
Software & Technology
Consulting
Data & Analytics
Software & Technology
Consulting
Data & Analytics
Top benefits
XM Platform & Service
Increase ROI
Actionable Insights
Retain Customers and Employees
Better Data - Machine Learning
Ad-Based Sampling
50 billing Ad Impressions Per Day
Honest Non-Incentivized Responses
190+ Countries and 2,000 Cities
Location
Kansas City, Missouri, United States
Berlin, Germany
Market Research Specialties
Customer Experience Research
Artificial Intelligence / AI-Powered Insight Platforms
Brand Positioning Research
Employee Experience & Satisfaction Research
Enterprise Feedback Management
Brand Image Tracking
Apparel & Clothing [market sector expertise]
Global Market Research Capabilities
Brand Equity Research