Forethought vs Numerator
Company details
Description
Forethought is a marketing advisory, strategy and analytics firm supporting clients to drive in-market outcomes via brand, communications, customer experience and offer optimization.
The 100-strong team partner with leading brands in North America and the Asia Pacific region from
Numerator provides modern market intelligence for more growth. The company equips brands and retailers with detailed data on marketing programs, including advertising, promotions and pricing, influencing the path to purchase. It also has deep insight into consumer purchasing across brands, regard
Type of company
Data & Analytics
Consulting
Full Service
Data & Analytics
Full Service
Software & Technology
Top benefits
Panel Data Analysis
Omnichannel Share Data
Verified Buyer Surveys
Advertising Intelligence
Promotions Intelligence
Location
VIC, Australia
Chicago, Illinois, United States
Market Research Specialties
Customer Satisfaction Research
Advertising Effectiveness Research
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Equity Research
Online Research Panels
Product Development Research
Consumer Market Research
Promotion Development & Evaluation Research
Shopper Insights