NAILBITER vs The Farnsworth Group

NAILBITER
NAILBITER

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The Farnsworth Group
The Farnsworth Group

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Company details

Description

NAILBITER’s quantitative behavioral Videometrics technology platform allows manufacturers and researchers to "see" and “hear” their consumers make product decisions in-store and online through video.

The platform quantitatively codes stated, latent and emotional decisions, revealing hidde

Full-service qualitative and quantitative custom research firm serving manufacturers, retailers, dealers, and distributors in the building products, hardware, home improvement, and lawn & garden industries for nearly 40 years.

Our deep category expertise and long-standing experience wit

Type of company

  • Data & Analytics

  • Full Service

  • Quantitative Research

  • Full Service

  • Qualitative Research

  • Quantitative Research

Top benefits

  • see your shopper shop

  • hear your shopper shop

  • behavioral and actionable

  • full service consulting

  • Real, not recall

  • 40 Years Category Expertise

  • Survey Hard to Reach Pros

  • Advanced Growth Analytics

  • Senior Talent, Start to Finish

  • Collaborative Qual & Quant

Location

Herndon, Virginia, United States

Indianapolis, Indiana, United States

Market Research Specialties

  • Shopper Insights

  • New Product Post-Launch Tracking

  • Shopper Journey Mapping

  • Virtual Reality / Augmented Reality Software

  • Concept Optimization Research

  • Business Issue: Brand / product / service launch

  • Brand Equity Research

  • Consumer Market Research

  • Consumer Attitude & Usage Research

  • Customer Satisfaction Research

Features and attributes

  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Demo recording

    Nailbiter Demo

    demo
    20 min

    Watch Recording

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    Images

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    The Farnsworth Group

    The Farnsworth Group

    The Farnsworth Group