NAILBITER vs The Sound

NAILBITER
NAILBITER

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The Sound
The Sound

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Company details

Description

NAILBITER’s quantitative behavioral Videometrics technology platform allows manufacturers and researchers to "see" and “hear” their consumers make product decisions in-store and online through video.

The platform quantitatively codes stated, latent and emotional decisions, revealing hidde

The Sound is a Global Consumer Research, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product challenges.


We are a team of brand experts, stra

Type of company

  • Data & Analytics

  • Full Service

  • Quantitative Research

  • Data & Analytics

  • Consulting

  • Full Service

Top benefits

  • see your shopper shop

  • hear your shopper shop

  • behavioral and actionable

  • full service consulting

  • Real, not recall

  • We are outcome driven

  • We put empathy first

  • We see humans in data

  • We see what others don't

  • We drive real growth

Location

Herndon, Virginia, United States

Chicago, Illinois, United States

Market Research Specialties

  • Shopper Insights

  • New Product Post-Launch Tracking

  • Shopper Journey Mapping

  • Virtual Reality / Augmented Reality Software

  • Concept Optimization Research

  • Business Issue: Brand / product / service launch

  • Advertising Research

  • Advertising Communication Strategy Research

  • International Market Research with Consumers

  • Idea Generation

Features and attributes

  • Asynchronous platform
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Asynchronous platform
  • Behavioral capabilities
  • Brand monitoring
  • Custom tracking surveys
  • Mobile platform
  • Omnibus brand tracking
  • Physical product testing
  • Product analytics
  • Qual & quant integration
  • Synchronous platform
  • Text & sentiment analytics
  • Unmoderated testing tools
  • Demo recording

    Nailbiter Demo

    demo
    20 min

    Watch Recording

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