Southwest Planning & Marketing vs TRC Insights
Company details
Description
Southwest Planning & Marketing (SWPM) is a full-service, multidisciplinary market research firm with nearly 50 years of experience helping clients understand their audiences and make informed decisions. We conduct qualitative and quantitative research locally, nationally and internationally,
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in pricing research, message and feature prioritization, conjoint analysis, brand equity research, satisfaction & loyalty and online communities.
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Type of company
Full Service
Qualitative Consultant
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Research expertise since 1977
Personal service, expert team
Clear insights you can act on
Methods tailored to your goals
Flexible focus group locations
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
Location
Santa Fe, New Mexico, United States
Fort Washington, Pennsylvania, United States
Market Research Specialties
Strategic Market Research
Government [market sector expertise]
Market Research Consultants
Full Service Quantitative Market Research
Full Service Qualitative Market Research
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Сredentials
Ratings & Testimonials
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Recognition
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Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]