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Dana Stanley
Greenbook’s Chief Revenue Officer
TRC Insights vs NAILBITER
Company details
Description
TRC Insights is a research & analytics firm that uses AI tools to reduce uncertainty without compromising accuracy.
We specialize in online communities, pricing research, message and feature prioritization, conjoint analysis, brand equity research, and satisfaction & loyalty.
The platform quantitatively codes stated, latent and emotional decisions, revealing hidde
Type of company
Data & Analytics
Full Service
Quantitative Research
Data & Analytics
Full Service
Quantitative Research
Top benefits
Synthetic Data
HiTRUST Audited Data
100s of conjoints
Team of in-house analysts
In business for 35+ yrs
see your shopper shop
hear your shopper shop
behavioral and actionable
full service consulting
Real, not recall
Location
Fort Washington, Pennsylvania, United States
Herndon, Virginia, United States
Market Research Specialties
Brand Equity Research
Price & Pricing Research
Full Service Quantitative Market Research
Conjoint Analysis / Trade-off/Choice Modeling
Segmentation Analytics
Shopper Insights
New Product Post-Launch Tracking
Shopper Journey Mapping
Virtual Reality / Augmented Reality Software
Concept Optimization Research
Features and attributes
Сredentials
Ratings & Testimonials
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Recognition
Top 50 Most Innovative [2023]
Recommended by Clients [2024]
Greenbook Directory | Featured Expert [2024]
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