Tru Market vs The Farnsworth Group
Company details
Description
Today's B2B and B2C markets are filled with blind spots and difficult to navigate. Dynamics such as Negotiated Pricing, Real-Time Discounting, Live Retention Offers, Competitor Attacks, Cross-Selling, and more make decision-making challenging. Managers need greater transparency and greater insigh
Full-service qualitative and quantitative custom research firm serving manufacturers, retailers, dealers, and distributors in the building products, hardware, home improvement, and lawn & garden industries for nearly 40 years.
Our deep category expertise and long-standing experience wit
Type of company
Mystery Shopping
Full Service
Qualitative Research
Full Service
Qualitative Research
Quantitative Research
Top benefits
40 Years Category Expertise
Survey Hard to Reach Pros
Advanced Growth Analytics
Senior Talent, Start to Finish
Collaborative Qual & Quant
Location
New York, New York, United States
Indianapolis, Indiana, United States
Market Research Specialties
B2B Research Market & Competitive Intelligence
Customer Problem Detection / Dissatisfaction
Consumer Purchase Behavior Research
Shopper Insights
Customer Experience Research
Business Issue: Brand / product / service launch
Brand Equity Research
Consumer Market Research
Consumer Attitude & Usage Research
Customer Satisfaction Research
Features and attributes
Images
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