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Aaron Kechley is the CEO of Zappi, a leading consumer insights platform trusted by hundreds of brands worldwide. The company empowers brands to make faster, smarter and consumer-driven decisions by leveraging real-time, continuous consumer feedback.

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From Cost Center to Growth Driver: The Case for Connected Insights

Executive Insights

From Cost Center to Growth Driver: The Case for Connected Insights

Consumers move fast. To keep up, market research must be agile, connected, and responsive to real-time behaviors and motivations.

October 24, 2025

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