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Alexandra Kuzmina
Innovation Consultant at Nova @ MMR
Alexandra Kuzmina is an award-winning, MRS qualified mixed methods researcher, a futurist and early adopter of new technology. In her current role as an Innovation Consultant at the tech innovation team NOVA at MMR Research Worldwide, Alexandra explores and road-tests new technology, software, hardware, techniques, and methodologies to ensure that they deliver value by making insights better, quicker, or cheaper.
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Digital Snake Oil or Genuine AI? How to avoid AI-washing in Market Research
Generative AI has made its grand entrance. Its implications are dominating the headlines in tech circles and beyond. The research industry has wasted ...
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