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Anuradha Mohan
Manager, Strategic Insights at PepsiCo Foods North America
Dr. Anuradha is a Consumer Psychologist currently working in the Insights Function at PepsiCo Foods North America. Her journey spans an experience in copywriting, researching the role of brands in establishing identity and status in one’s social group, front-end Innovation in the foods and personal care space, and foresights. She has led research for the launch of Mary Kay’s Botanical Effects, Tostitos Avocado Salsa, and Salsa Verde.
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Research Methodologies
The Journey of One of PepsiCo’s Iconic Brands: The Research That Defined Fritos’ Appealing Human Truth
7 min read
PepsiCo’s brand research on its Frito product.
Latest from Anuradha Mohan
Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty
7 min read
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
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