Andrew Needham

Andrew Needham is Founding Partner & CEO of Face, the Co-creation Agency. Andrew is a serial entrepreneur and innovator with a 15 year track record of building successful media and marketing businesses aimed at niche segments. Throughout his career Andrew has pioneered new techniques and methodologies of working with consumers from peer to peer marketing in the 1990‚A≤s to co-creating with consumers for research and innovation in the last five years. He is passionate about understanding customer audiences, being instrumental in setting up Face‚Aos collaboration communities, Headbox (aimed at youth) and Mindbubble (aimed at women) and how to market with consumers rather than at them. He brings 15 years of combined experience in brand marketing research and innovation having worked with clients such as Orange, Unilever, Boots, GSK and Reckitt Benckiser. Andrew is Vice President of WOMMA UK, a member of the Marketing Society and the MRS and is a regular panel speaker at insight, innovation and marketing conferences and contributes often to the research and marketing press. Outside of work Andrew can be found running, doing endless activities with his three children, watching cricket or sailing.