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Abhijit Sah
Insights Head at Consumer-Tech
I am passionate about exploring the way we feel, think and “decide”. Human Behaviour, Social Interactions and Perceptions are what excite me.
I enjoy decoding the emotional world entrenched in the web of rationality to arrive at the skews and the balances.
Application of Consumer Insights is the name of the game and belief in progressive methodologies drives me
My curiosity is my passion & expanse drives the depth of my thoughts.
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Focus on APAC
The Need for Empathetic Research: From Consumer to Human Insights
A well-known observation we all agree with is that consumers lack attention today across most categories and segments. So, what do we do? Do we leave ...
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