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Beatrice Joan Dy

Beatrice Joan Dy

Market Research and Competitive Intelligence at Bank of the Philippine Islands

Has 17 years of experience with TNS Philippines and Unilever in the Philippines and Singapore. She is a Director of the Marketing and Opinion Research Society of the Philippines, and an ESOMAR member.

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Better Market Research Using Lessons From Improvisational Theatre

Better Market Research Using Lessons From Improvisational Theatre

The rules of “improv” are surprisingly relevant in the discipline of market research. Though the two are very different in nature and skills required,...

May 22, 2024

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