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Brian Lamar
Vice President, Insights EMI Research Solutions
Brian has spent his entire 20+ year career in marketing research. He currently supports clients and a team of industry experts with both internal and external consulting on questionnaire and sample design, business planning and analysis. He is passionate about data quality, providing actionable research to clients, and staying on top of industry trends. He is an active member of the AMA leading the market research signature speaker series and previously worked at TNS and Synovate. Brian also holds a Master‚Aos of Marketing Research from the University of Georgia.
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Research Methodologies
Without Sample Strategy, Your Research Stands for Nothing
5 min read
If you can’t trust the data from your research, what’s the point? Most researchers are aware of numerous biases that can affect survey results. Most o...
Latest from Brian Lamar
Brand Strategy
IntelliBlend(r) Drives Better Tracker Consistency & Stability
3 min read
Learn how to utilize the power of tracker studies.
Research Methodologies
5 Things the Sample Industry Must Do
5 min read
The sample industry faces a number of challenges and must implement a number of changes to improve the quality of samples.
Research Methodologies
6 “Back to Basics” Steps Researchers Should Practice
7 min read
With all the current buzz topics in Market Research, it’s also important to focus on strong fundamentals including sample and data quality.
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