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Brian Madden
Insights & Strategy Consultant iModerate
Brian Madden is a moderator and report writer at iModerate. He has always been interested in marketing, sociology and advertising as much as music, golf and skiing; so naturally he enjoys the market research industry. Brian started out producing phone advertisements before moving to broadcast television. As an account executive for FOX, ABC and The CW, Brian was able to dig into branding, events and Neilsen ratings. Now, as a moderator/report writer for iModerate, Brian leans on Cognitive Theory to better understand how consumers think in order to engage them in meaningful conversations and provide more relevant analysis on the back end.
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Research Methodologies
The Avenger’s Guide to Qualitative Respondents
6 min read
Anyone who’s moderated knows that a difficult respondent can bring you down while good respondents can refresh you just as fast.
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