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Carlos Garcia
Partner / Business / Trends & Research Lead at Latin Business Today
Carlos E. Garcia is SVP of Multicultural research at GfK. Prior to joining GfK (as part of the Knowledge Networks acquisition), he founded Garcia Research Associates, a multicultural MR firm that he ran for over twenty years. Garcia has expertise with a broad range of product categories and services, including packaged goods, healthcare, entertainment, and financial services. Earlier, Garcia directed the quantitative divisions of two minority marketing research firms, and was Research Manager with Maritz Marketing Research in their Los Angeles office.
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Getting Taken Seriously: A Hispanic Researcher’s POV
Hispanic marketing (and market research) has finally come of age. Here is why and what to look for next.
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