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Charlie Grinnell
Co-CEO at RightMetric
Charlie Grinnell is the Co-CEO of RightMetric, where he leads a team specializing in audience research, competitor benchmarking, and content analysis. Under his leadership, RightMetric has helped brands like Meta, The Home Depot, lululemon, and Red Bull uncover strategic marketing opportunities. Charlie’s background includes roles at Red Bull, Aritzia, and Arc’teryx. In 2019, he was named to BC Business magazine’s 30 Under 30. He is a frequent speaker, sharing insights on emerging marketing trends, competitive strategy, and audience behavior.
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Research Methodologies
The Human Algorithm: What Chime Teaches Us About Growth in the Age of Empathy
Chime’s growth shows the future of finance lies in empathy, trust, and cultural fluency—not polished personas or traditional demographics.
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