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Chris Hauck
President at SCORE Metrics
Chris Hauck is president of Score Metrics, a company dedicated to evolving NPS programs for a new generation. He is also the president of HauckEye LLC, a full-service marketing research consultancy developing creative solutions for clients. Chris applies his 37 years of marketing research experience to research designs that are simple and effective for his clients. He is the inventor of several research techniques, including Sort & Score, a unique and rather simple way to develop relative value between rank-ordered attributes.
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Research Methodologies
Rethinking NPS: The Two Key Flaws of the NPS Measure
From boardroom skepticism to belief in NPS, discover how Frederick Reichheld’s advocacy metric transformed how businesses measure customer loyalty.
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