Ellen Romer is Director of Data Strategy at Dynata, where she focuses on data quality, sample integrity, and the responsible use of emerging technologies across the insights lifecycle. She brings deep experience spanning research operations and data product strategy, including prior roles leading voice‑of‑research and data product strategy at Resonate and serving as director of product development and innovation at NIQ/GfK. Her work centers on trustworthy, human‑driven insights at scale.