Grace Kaz

Grace Kaz

Marketing Manager at Panoplai

Marketing Manager at Panoplai, Grace blends sociology, storytelling and strategy to turn audience insight into action.

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TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy
Consumer Behavior

TikTok Shop is the New Black Friday: Urgent, Addictive, and Changing How We Buy

TikTok is turning scrolling into spending. Holiday shopping intent on TikTok Shop jumped to 83% in 2025, blurring entertainment and e-commerce.

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