Isabela Sangiorgi is a Jr. Research Associate at 10k Humans, and part of the company's Latin American team. As an author for the Focus on LATAM expert channel, Bela helps grow the world’s understanding of the LATAM market.

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Focus on LATAM

Why Paying in Installments Matters in LATAM

Installment payments shape Latin American consumer culture, boosting sales while businesses navigate credit risks, inflation, and economic volatility.

March 19, 2025

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Focus on LATAM

Why Latin American Consumers Trust WhatsApp More Than Corporate Emails

Discover how WhatsApp is transforming digital marketing and e-commerce in LATAM with immediacy, personalization, and convenience for businesses.

February 19, 2025

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Focus on LATAM

How Business Migration Is Reshaping the Americas

Learn how shifting migration policies and talent trends drive nearshoring , e-migration, and talent hubs, helping companies stay competitive in the Am...

February 5, 2025

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Focus on LATAM

Hack Engagement And Drive Investment: Lessons from Brazil's Digital Buzz

Discover how Brazil's unique online behavior presents distinct opportunities for brands to engage effectively and stand out in a dynamic digital marke...

December 18, 2024

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Focus on LATAM

Christmas in LATAM: What Marketers Should Know

Explore Latin America's Christmas traditions shaped by family, religion, and culture. Learn how brands can connect authentically through community-foc...

November 20, 2024

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Focus on LATAM

A Brief Retrospective: IIEX LATAM 2024

Discover key insights from IIEX Latin America 2024 in Miami, where global researchers gathered to connect and share knowledge. Explore the highlights ...

October 4, 2024

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Focus on LATAM

The Thrifting Revolution in Brazil

Discover the surge of thrifting in Brazil, fueled by Gen Z's eco-awareness and social media. Explore its cultural and economic effects on local fashio...

September 18, 2024

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Focus on LATAM

Stop Referring to Latin American Countries as "Developing Nations"

Explore why the term "developing countries" is outdated and misleading in research. Learn about the need for context-specific taxonomy for better anal...

July 17, 2024

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Focus on LATAM

Your Favorite AI Software Is Giving You Biased Content About Latin America

Explore the issue of AI bias in cultural representation. Learn how AI models can perpetuate and amplify biases, especially for underrepresented cultur...

June 19, 2024

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