Jaime Solórzano

Head of Insights at Q2Q Global

Strategic market research leader with 25 years’ experience advising global brands across LATAM, NA and Europe. Expert in qualitative, ethnography and brand strategy. Speaker and industry contributor.

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Generational Insights

Researching Gen Alpha Series

How should researchers study Gen Alpha? Discover why flexible, expressive methods can reveal more than adult-designed research.

October 30, 2026

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Latest from Jaime Solórzano

Focus on LATAM

From Ethnography to Augmented Cultural Intelligence: Is AI Redefining Qualitative Market Research?

3 min read

Scale smarter with AI. Reduce constraints, increase speed, and expand globally without losing human strategic direction.

March 4, 2026

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