Jason Horine

Jason Horine

Vice President - Client Solutions at Schlesinger Associates

Jason Horine is Vice President, Client Development, and Director of Online Qualitative Solutions for Schlesinger Associates and Schlesinger Interactive. Utilizing more than a decade of experience in the industry, all with Schlesinger Associates, Jason‚Aos primary aim is to develop client relationships by increasing awareness of Schlesinger Interactive capabilities, as well as identifying growth and partnership opportunities. Jason has direct, personal experience with every facet of what Schlesinger Associates has to offer. He grew up with the expansion of the Chicago office, ultimately running the Chicago office and then the San Francisco office as he developed and launched the online qualitative solutions division. He handles client development with Schlesinger Interactive. The direct, hands-on operations experience in a variety of roles has provided him with specific knowledge into Schlesinger‚Aos suite of products and services that allows him to be an educator and consultant for all things data collection. Jason has a unique perspective with online qual and for recruitment for online qual. With experience coordinating a range of online qualitative methodologies, including OLBBs, OLFGs, MROCs, Mobile Ethnographies, and Video Diaries, he has line of sight into dozens of research platforms and technologies. He also manages our relationships with the technology providers we have partnered with to deliver a turnkey solution for our clients. Jason holds a BA in Liberal Arts & Sciences from the University of Kansas, and continues to root on his beloved Jayhawks throughout basketball season.

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Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study?
Research Methodologies

Does One Size Fit All? – How Important is Recruiting Method to a Qualitative Study?

Recruitment methodology should be appropriate for your research method. A ‘one size fits all’ approach doesn’t work.

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