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Jennifer Passini
Senior Strategic CX Consultant at InMoment
Over the past 19 years, Jennifer Passini, Ph.D., has grown up designing and implementing experience improvement programs. Today, she is a strategist dedicated to supporting the needs of InMoment clients. Jennifer has been responsible for managing a variety of customer satisfaction programs, within the Financial Services and Retail sectors. She earned her Ph.D in Applied Experimental Psychology, with an emphasis in Consumer Behavior.
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Research Methodologies
When Effort is Meaningful
Customer effort is an important indicator of CX but emotion is often left out.
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