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Kevin Gianatiempo
Senior Vice President - Partnerships & Alliances Cint
With a traditional and digital media career that spans more than 15 years, Kevin brings a unique perspective to today's digital media landscape where multiple data sets are required to ensure accurate communications with consumers at all touchpoints along the customer journey. He currently leads Cint's Partnerships & Alliances team in the Americas structuring partnerships with Ad Tech Platforms (DMP/DSP/SSP) to leverage Cint's 40MM+ self-declared, 1st-party audience profiles to help deliver the right ad, to the right user, at the right time, on the right device. Prior to Cint, Kevin held business development roles at SpotX including managing programmatic platform partnerships with DSPs and building SpotX's re-seller business into a significant revenue driver. Prior to SpotX, Kevin was SVP Sales at TubeMogul, a video DSP, where he helped launch the company's advertising agency business to achieve revenue milestones. Kevin is based in Cint's San Francisco office.
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Research Methodologies
The Publisher’s Secret Weapon: Using Self-Declared Data to Build Audience Profiles
Publishers need to drastically expand their ability to provide the self-declared data that Facebook, Google, and more have made commonplace.
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