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Ken Roberts
Chief Innovation Officer Forethought
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Starbucks, Hoping for Growth
Starbucks’ brand faces a dual challenge: nostalgia-driven marketing and declining reputation. Can its revival plan reconnect with core brand drivers?
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Is Your Marketing LLM Fit for Purpose?
Discover GenAI, the large language model driving our proprietary AI algorithm. Embrace the future of marketing creativity and the advertising industry...
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Explore the correlation between the beginning of the customer experience journey and overall satisfaction. Find out how to prevent negative impacts on...
Famous and Distinctive for What?
Gain insights into the significance of brand awareness and its measurement in marketing. Shape your brand's attributes strategically to drive category...
What’s Wrong With Your Brand Tracker
Discover the disconnect between brand tracker insights and in-market performance and the importance of accurately measuring brand success in volatile ...
The Gen AI Drizzle Becomes Torrential
Discover the future of marketing with Gen AI solutions that revolutionize marketing functions and enhance reasoning over instinct.
Trust Diagnostics Part Three: The full-blown crisis and the destruction of social license
Discover the evolving societal expectations of organizations and how they conduct themselves. How can breaching trust lead to loss of goodwill and bra...
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