Jack Wilson

Jack Wilson

Innovation Lead at 2CV

As the Innovation Lead at 2CV – Jack is always on the lookout for ways to leverage technology to enhance the quality, depth and efficiency of research. Applying AI as an assistive tool in the research process is a particular passion area – Jack is at the forefront of spearheading 2CV’s adoption and assimilation of these tools into everyday research practice.

Want to publish with us?

Computer Does Qual: Avoiding AI-Overclaim and False Equivalency
The Prompt

Computer Does Qual: Avoiding AI-Overclaim and False Equivalency

4 min read

Discover the limitations of AI-interviewing and the importance of human interaction in qualitative research with our insightful article.

Latest from Jack Wilson

AI-Assisted Analysis: The Intimacy Problem
The Prompt

AI-Assisted Analysis: The Intimacy Problem

4 min read

Discover the perils of excessive dependence on AI-driven data analysis in research. Despite its efficiency, the close AI-human relationship impacts ou...

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

791 articles

author bio

Karen Lynch

Karen Lynch

Editor-in-Chief at Greenbook

386 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Content Producer at Greenbook

97 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

Ed Keller

Ed Keller

Executive Director at Market Research Institute International (MRII)

21 articles

author bio

Nikki Lavoie

Nikki Lavoie

Founder & CEO at MindSpark Research International

8 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers