Lauri Goodman

Lauri Goodman

President & CEO at PDR

Lauri changes the way organizations think about work and place. She works with executives to “future-cast”, challenging them to redefine the purpose of bringing people together at work. Lauri advises the world’s most influential industry leaders including, ExxonMobil, Hines, HP, Chevron, and Sonos, developing strategies to break through the Innovation Barrier and position their organizations for the future. Her Business, Workplace, Engagement, and Design Strategies have been transforming business for 30 years. Lauri believes thoughtful placemaking connects people and inspires organizations to thrive. She is the ultimate optimist about the opportunity of automation to free humans to focus on work that matters. Under her leadership, PDR has grown into a hub for innovators and creatives who develop live-work-play-learn environments that elevate the Work Experience.

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3 Realms of Business: Your Organization’s Survival Kit
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3 Realms of Business: Your Organization’s Survival Kit

How companies’ work styles and cultures must evolve to stay innovative

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