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Lida Hujić

Lida Hujić

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Author, public speaker, curator, insight-led innovation consultant, Dr Lida Hujić’s practice revolves around her passion for non-conformists, who challenge the status quo for the better good.

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High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption
Consumer Behavior

High Goths: The New Subculture Driving the Next Paradigm Shift in Consumption

From Halloween hype to cultural evolution, goth-inspired subcultures could reveal how the next generation reshapes taste, identity, and consumption.

October 10, 2025

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