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Liz Thompson
Head of North America at Brand Genetics
Liz Thompson is the Head of North America for Brand Genetics, an award-winning consultancy that uses behavioral science to drive growth. Merging a background in neuroscience and psychology with commercial strategy, she specializes in closing the consumer "say-do" gap. With over 12 years of experience advising companies like ABInBev, Diageo, Mars Wrigley and Nestle, Liz believes that asking people what they want is rarely enough you must understand the hidden mechanisms that drive their actual behavior. She helps clients move beyond surface-level data to find the ruthless truths that trigger decision-making, and what to do about it.
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Research Methodologies
Beyond Bridget Jones: How Market Research Misunderstands the Modern Single
Bridget Jones got it wrong. Singlehood isn’t a waiting room—it’s a distinct lifestyle researchers must understand beyond demographic labels.
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