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Lara Truelove
Program Leader at SAP
Lara leads the Center for Experience Management, an initiative by SAP, with Qualtrics and Singapore Economic Development Board (EDB). The Center provides benchmark research resources, knowledge sharing and skill building in XM (experience management). Based in Singapore since 2003, Lara’s career spans customer experience and insights leadership, marketing, product management and consulting.
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Focus on APAC
The Insights Lighthouse
In my career I have had the privilege of establishing an insights function from scratch twice, once for an Asia Pacific regional footprint in an estab...
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