Michael Howard

Michael Howard

Head of Marketing Infotools | Harmoni

Michael Howard is the Head of Marketing at Infotools (www.infotools.com). He is a data-driven marketer with nearly 20 years of experience in helping B2B and B2C businesses provide exceptional experiences to their customers. He currently serves as the Deputy Chair for Research Association New Zealand (RANZ) and is the Esomar Representative for New Zealand.

Want to publish with us?

An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst
Artificial Intelligence and Machine Learning

An Alternative Approach to AI in Market Research to Hedge against a Potential AI Bubble Burst

Generative AI is disrupting market research. Discover how leaders are using AI responsibly without compromising confidence or professional standards.

Latest from Michael Howard

Embracing the Future of Market Research without Losing Sight of the Fundamentals
Research Technology (ResTech)

Embracing the Future of Market Research without Losing Sight of the Fundamentals

Are you sick of hearing about ChatGPT and generative AI yet? The truth is technology like this is going to keep advancing at record speed, and every i...

Is your Market Research Technology Invisible?
Research Technology (ResTech)

Is your Market Research Technology Invisible?

When it comes to market research technology, you have a wide array of options – so many, in fact, that it can seem overwhelming. From platforms that h...

Top Authors

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

740 articles

author bio

Karen Lynch

Karen Lynch

Head of Content at Greenbook

305 articles

author bio

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

128 articles

author bio

Ashley Shedlock

Ashley Shedlock

Senior Content Coordinator at Greenbook

64 articles

author bio

Colin Wong

Colin Wong

Principal Consultant at Insights Heroes

26 articles

author bio

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

21 articles

author bio

William Leach

William Leach

Founder / Mindstate Group at Mindstate Group

18 articles

author bio

Larry Friedman

Larry Friedman

17 articles

author bio

Want to publish with us?

Sign Up for
Updates

Get content that matters, written by top insights industry experts, delivered right to your inbox.

67k+ subscribers