Michael Kelly

Mike is a Senior Group Director at NAXION who designs and manages major engagements for clients seeking to develop B2B and B2C business strategies based on customer insight and advanced market analytics. Leveraging his skill in devising new modeling techniques and integrating multiple data streams, Mike has helped clients in Information Technology, Energy, Consumer Electronics, and Manufacturing optimize pricing strategies, guide product bundling, sharpen targeting, and prioritize service improvements that drive customer loyalty. Mike has notable subject matter expertise in the fields of cognition and computational linguistics, where his highly regarded academic work has been a platform for innovation on behalf of clients, while building the firm’s intellectual capital in advanced methodologies.