Niels Schillewaert

Niels Schillewaert

Head of Research and Methodologies Conveo.ai

Niels Schillewaert, PhD, is Head of Research & Methods at Conveo.ai – an end-to-end AI-led insights platform. Niels combined entrepreneurship and commercial research with academic research throughout his career. He was a co-founder at Human8 (formerly InSites Consulting) and has a strong academic background as a Professor of Marketing at the Vlerick Business School. His research was published in leading scientific journals such as Journal of Marketing, The International Journal of Research in Marketing, Journal of Services Research, Journal of the Academy of Marketing Science, and others. Niels is a frequent speaker at international conferences and has guest lectured at several academic institutions e.g. Columbia, NYU, University of Georgia. He is the Former President of ESOMAR – the association of the global insights and analytics community.

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GRIT

Reframing AI for Insights: From Threat to Opportunity and Operating System

The 2026 GRIT Report reveals AI adoption is moving past “should we use it?” toward a deeper challenge: aligning AI with human insight and research rig...

Latest from Niels Schillewaert

Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.
The Prompt

Partner Content

Scaling Human Insights with AI-Ethnographies. Dishwashing Tales.

AI video ethnography with 91 households in 2 days shows how AI moderators and multi-modal analysis cut cost, scale insight, and overcome fieldwork lim...

How In-the-Moment AI-Video Interviews Can Turn CX Metrics into Diagnoses
The Prompt

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How In-the-Moment AI-Video Interviews Can Turn CX Metrics into Diagnoses

QSR brands track CX at scale, but lack context. Discover how AI-moderated interviews explain the “why” behind CSAT and NPS shifts.

The Past, The Present & The Possible of AI in Insights
The Prompt

Partner Content

The Past, The Present & The Possible of AI in Insights

From cheaper and faster research to a human insights AI ecosystem

How SkyTeam is Flying High in Terms of Customer Centricity
Customer Experience (CX)

How SkyTeam is Flying High in Terms of Customer Centricity

Mobile, real-time response data to grow SkyTeam’s customer experience.

Increasing the Return On Insight
Brand Strategy

Increasing the Return On Insight

The lifecycle of “insights” is a function of Type, Reach, Organo-Political Context, Research-Client Relationship and the Delivery.

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What Do Clients Think About MR Impact?

We share the results of this fascinating study around 3 uncovered facts linked to our profession.

It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D
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It All Makes Sense For Market Research: Cognitive Computing Makes Market Research 5D

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