Philippe Guilbert

Philippe Guilbert

Member, Professional Standards Committee at Esomar

Philippe is the former Managing Director of Toluna France and Senior Vice President Quality of the Group. He is now a consultant in research methodology for companies and SYNTEC Conseil, and contributes to the dissemination of rules, standards and best practices in the industry through conferences, academic courses and articles, including his "Did you know?" section on the French website MRNews. Philippe is a member of the ESOMAR Professional Standards Committee since 2014.

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ICC/Esomar Code: What Role Does It Play in Compliance and Transparency in the Age of AI Transformation?
Artificial Intelligence and Machine Learning

ICC/Esomar Code: What Role Does It Play in Compliance and Transparency in the Age of AI Transformation?

How does the ICC/ESOMAR Code address AI in market research? Explore its role in transparency, accountability, and ethical practice.

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