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Peter Orban
Peter brings Consumer, mobile Marketing, Advertising, Research, Content & Social insights to Brands. A leader and innovator in the Mobile & Social space mapping out, documenting and drilling deep into use cases, user behaviors, effective marketing & advertising practices, transactions, consumer research & analytics in the mobile ecosystem.
He has worked globally for 20 years developing brands & their businesses through understanding and influencing their consumers. Since the mid 2000‚Aos he has focused mainly on the digital space specializing in innovation through effective consumer research.
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Research Technology (ResTech)
Martech Revisited – is ‘Attribution’ the (Researcher’s) Answer?
Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at M...
Latest from Peter Orban
Insights Industry News
Madtech: Friend Or Foe?
We are looking at the new, data & software fueled marketing world order and research doesn’t have a clear role in it.
Change In Marketing Will Never Be As Slow As It Is Today
Is MarTech improving the CMO’s performance? If so, what is the nature of the improvement: tactical or strategic?
Research Technology (ResTech)
The APPification of Marketing
Brace for the flood of Marketing Apps. The Appification of Marketing is on its way.
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