Rhys Hillan

Rhys Hillan

Researcher Conveo.ai

Rhys Hillan, Research + Marketing at Conveo, designing AI-led qual studies from Super Bowl ad testing to large-scale global brand work. Previously Research Manager at Ballpark, Appinio and Zappi.

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Beyond the Ranking: A New MaxDiff That Captures the Why
The Prompt

Partner Content

Beyond the Ranking: A New MaxDiff That Captures the Why

6 min read

Generative AI isn’t a strategy on its own. Learn how structured prompting and human judgment turn AI efficiency into meaningful research impact.

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