Rob Klein

Rob Klein

Founder & CEO at Klein & Partners

Rob Klein, Founder & CEO of Klein & Partners, is a nationally recognized leader in health care brand management and measurement communications evaluation and measurement and service line development, working with hospitals and health systems for more than 35 years. His focus on staying abreast with developments inside and outside of health care ensures strategic and tactical counsel well-beyond the numbers. Rob has a bachelor’s degree in marketing and a master’s degree in advertising from Michigan State University. He developed and teaches the SHSMD U online research class and has served on the SHSMD national board.

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Robism #3: “Maternity… Play Chess Not Checkers.”
Healthcare Insights Edge

Robism #3: “Maternity… Play Chess Not Checkers.”

Discover how strategic maternity care boosts lifetime customer value. Insights from Klein & Partners’ 2025 NCIS – Peds Edition reveal what matters.

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Insights on Understanding How Post-COVID Consumers View the Concept of Time
Healthcare Insights Edge

Insights on Understanding How Post-COVID Consumers View the Concept of Time

Post-COVID, patients demand timely healthcare. With 1 in 5 considering switching PCPs over wait times, younger generations are especially losing patie...

Insights on Generating Brand Love with Gen Z in Healthcare
Healthcare Insights Edge

Insights on Generating Brand Love with Gen Z in Healthcare

Learn the importance of targeting future customers early. Learn how brands can enhance value while navigating the pressures of immediate revenue in he...

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