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Simon Arrowsmith
Founder and Editor-in-Chief at Iambic Creative
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A Picture Paints a Thousand Data Points: Visual Storytelling in Market Research
Unlock the power of visual data representation in market research. Learn how to captivate your audience and convey your findings with persuasive visua...
Latest from Simon Arrowsmith
Make Data Presentations Stronger with Story Structure
Learn how to engage and captivate your audience with storytelling techniques. Explore examples and tips for incorporating storytelling into data analy...
A Question of Character: Adding Characters into Research
Enhance audience engagement by integrating character-driven content into research & data. Transform data into captivating tales with the power of stor...
Pressure Point: The Crucial Role of Conflict in Data Storytelling
Elevate your data storytelling game by harnessing the power of conflict to create compelling narratives that captivate audiences and drive meaningful ...
The Right Stuff: How Stories Turn Data into Action
Discover the powerful impact of a recent TV drama on the UK legal system and learn how data-driven storytelling can create impactful insights.
Show and Tell: Creating Connection with Storytelling
Don't let your data go unnoticed - learn how to effectively communicate your insights through storytelling.
The Power of Stories: Why Market Researchers Should Embrace Storytelling
Discover the captivating potential of storytelling as a formidable tool, rivaling data, in the era of analytics and consumer insights.
The “S” Word – Part 6 Planning the ABCs
Editor’s Note: For the final installment of this series diving into the world of sales, part six explains a simple and effective three-part process to...
The “S” Word – Part 5: Pitch Perfection
Editor’s Note: As part of our ongoing series diving into the world of sales, part five explores how to create the perfect pitch. If you missed it, che...
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