Silvia Gatti

Silvia Gatti is an experienced mixed methods researcher, specialized in generative user research and behavioral analysis of digital spaces. As senior consultant at We Live Context, she explores cultural idioms of practice and works with semiotics data to uncover future consumer behaviors. She combines creativity with rigor, redefining how organizations uncover and apply user insights: prior to We Live Context, she has led user research at Which?, namely developing personas based on neuropsychology and the limbic system and optimizing user experiences for vulnerable consumers, as well as delivering impactful market research projects for CSSC and RedGate for …Gasp!. Silvia has also published a study on Millennials' Instagram behaviors (2018) highlighting cultural codes and emotional motivations, showcasing her expertise in understanding how digital platforms shape identity and self-expression.