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Shane Skillen
Chief Executive Officer at Hotspex
As founder and CEO of Hotspex, Shane has surrounded himself with talented marketing and behavioral scientists to build innovative award-winning methodologies, while working with 15 of the top 20 global advertisers in over 30 countries. As such, Hotspex was voted the most innovative insights firm in North America in the 2018 Greenbook Research Industry Trends Report. Shane and his team have launched cutting-edge implicit measurement tools focused on evaluating distinctive memory cues and brand assets.
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Research Methodologies
Saying What’s Desirable and Doing What’s Favorable
5 min read
The Say-Do Gap, Social Desirability Bias, and impacts on brand & MR.
Latest from Shane Skillen
Restaurant COVID-19 Recovery Playbook: New Research & Insights to Help Restaurants Get Through This
4 min read
MRX based tips to help restaurants succeed and survive COVID-19.
Brand Strategy
Bud and the Importance of On-Brand Assets
7 min read
Exploring the implications (and the reasoning) of a major beer brand changing its packaging.
Insights Business Growth
Zero-Based Budgeting And It’s Negative Impact On Brand Building
10 min read
Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.
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