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Sima Vasa
Sima is a passionate, curious, and successful entrepreneur in the Market Research space, enjoying being forefront of trends in the industry, building and growing market-research businesses. She is the Founder and CEO of Infinity Squared Ventures, an organization focused
on accelerating new and emerging businesses in the market research space ‚Ai specifically with creative mobile platforms. Sima also is the co-founder of Paradigm Sample where she continues to serve as Chief Evangelist Officer and sits on the Board of Directors. Prior to Paradigm, Sima was a Senior Partner at Momentum Market Intelligence, the President of NPD Techworld at The NPD Group, and the Program Manager of IBM Market Intelligence Group. Sima is currently a member of the SampleCon 2016 Conference Board.
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Research Methodologies
Writing a survey is easy, right? Not so fast.
Survey design must start at the top with an understanding of the specific business question that it is trying to answer.
Latest from Sima Vasa
Data Quality, Privacy, and Ethics
Do We Have a Place in the Lives of Respondents?
When we don’t value our respondents’ experience, our data becomes compromised.
Brand Strategy
Attracting and Retaining Millennials
As Millennials continue to enter the workforce, it is crucial for employers to understand what attracts, motivates, and engages them.
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