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5 min read
Traditionally, technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
Latest from Tony Cosentino
5 min read
Recently, I was hit by the idea that perhaps market research doesn’t have a structural problem as much as it has a perceptual problem.

8 min read
What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Read on…

7 min read
The three types of predictive analytics and the three types of companies pursuing the predictive analytics market.

6 min read
Tony Cosentino sets out some general models and go-to-market approaches based on the firm’s specific market offer.

6 min read
Tony Consentino on the three models of differentiation that research suppliers will need to adopt for future success.
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