Truong Trung

Truong Trung

Research Executive Ipsos

Hieu is a research executive at Ipsos. Together with his colleagues, he helps companies to make smart decisions by providing high quality research data quickly and at a competitive price. Hieu holds a master‘s degree in Communication Science and Media Research at the University of Hohenheim in Stuttgart, Germany. He specializes in quantitative research and has interest in methods to ensure and assess data quality. Before joining Ipsos, he worked at Gruppe Nymphenburg in Munich, Germany. Hieu is looking forward to new contacts in the insights and analytics industry.

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Optimizing the Invitation to Increase the Response Rate in Online Surveys
Research Methodologies

Optimizing the Invitation to Increase the Response Rate in Online Surveys

Low response rates in online surveys threaten the validity of the data collected. This challenge can be effectively overcome by optimizing the invitat...

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