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Yogesh Chavda

Yogesh Chavda

Lecturer in Marketing, and AI in Marketing at University of South Carolina

Yogesh Chavda is Lecturer in Marketing, and AI in Marketing at the University of South Carolina, a former global brand insights lead at P&G, Pinterest and global head of always on marketing at Spotify and the founder of Y2S Consulting. He writes a weekly newsletter In Search of Normal on AI, synthetic data and brands operating in stigmatized industries. He is also the host of Next Frontier in Insights podcast.

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Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research
Research Methodologies

Beyond the Checkbox: Why Identity Data Needs a Reboot in Market Research

When nuance is lost to speed, insight suffers. This call to action challenges research norms and urges deeper, more inclusive approaches to identity.

July 22, 2025

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